A perspective on India

Welcome to India – The cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend, and the great grandmother of tradition… according to none less than Mark Twain.

Indian history dates back over 5000 years to the Harappan culture, better known as the Indus Valley Civilization. We invented the number system and Aryabhatta created zero which plays such a big role in finance. Our Vedas pioneered aspects of surgery, medicine, music and house building, among various other teachings. The west today swears by yoga, which has its roots to India, where it was a way of life and not a fitness routine.

India is home to traditions, tolerance and adoption with a natural flair to adapt to changes that have influenced us into a society of savers of values, traditions and community living. The philosophy of saving for the future has preserved wealth, values, and ethics fueling panache for entrepreneurship among Indians.

We have the innate advantage of numbers and the second most populous country in the world, with an ever growing consuming middle class, leading to natural consumerism. The consumerism and entrepreneurship fuel the economic growth and is of immense interest to anyone looking to do business in India.

India is an amalgamation of 28 states and 7 union territories, has over 100 spoken languages, and is home to varied ethnicity making it one of the most diverse nations in the world. Doing business in India can be difficult. The complexities are far too many; there are regional and political issues, language barriers, socio-economic disparity, religious connotations, climatic differences, educational imbalances and business variance.

The complexity is compounded within the intricate media mix across mediums, formats, regions and language. It is difficult to navigate the Indian media maze, where local issues can snowball into a crisis, compelling the need for specialists public relations agencies to traverse through this tangle. The need for an agency that can manage media, manage crisis, influence policy making, have local expertise with internal communication and managing social activism including all the Indian ethos. We can help you with subject matter experts; we know the local nuances, we understand the Indian consumer and entrepreneurs. We are best equipped to guide you through this complex business environment and catalyze the power of public relations in India.

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