IPAN Hill+Knowlton Strategies, India’s premier strategic communications consultancy, has been awarded the retainer public relations business for HSBC India, the leading provider of financial services.
Following a competitive pitch, IPAN H+K Strategies’ Financial Services team has been selected to handle the entire PR portfolio for HSBC India, including brand awareness, corporate reputation and strategic visibility for its key businesses in India, The account will be run from the Mumbai office, headed by Vinod Moorthy, Senior VP – Mumbai and Head of the Corporate Advisory Group for India at IPAN H+K Strategies.
“The BFSI sector has some unique communications challenges, not least of which is the need for companies to show clear and consistent differentiation and strategic focus,” commented Radhika Shapoorjee, President South Asia, IPAN H+K Strategies. She added “We are delighted to win the HSBC mandate in India, given they have a strong presence in the Indian market as a leading international bank. We look forward to driving their strong value proposition as HSBC sees India as a key strategic market in their global business plans”.
IPAN H+K Strategies has a strong track record in the BFSI sector, having worked extensively with clients such as Blackstone Group, Goldman Sachs, Max Life Insurance, Sun Life Financial, Avendus, Policybazaar, Canara HSBC OBC Life Insurance, and Sriram Life Insurance Co.
IPAN H+K Strategies, part of global strategic consultancy, H+K Strategies, has been in operation for 25 years in India and works with a wide range of clients across BFSI, IT, auto, entertainment, consumer & lifestyle, providing services such as corporate communications, public affairs, marketing communications, financial communications, crisis & issues management, technology PR, and digital communications.
About HSBC India
The Hongkong and Shanghai Banking Corporation Limited in India offers a full range of banking and financial services from its 46 branches in the 25 cities of Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai, Nagpur, Patna, New Delhi, Noida, Pune, Trivandrum, Thane, Vadodara, Visakhapatnam, Raipur, Jodhpur and Mysore, and some 170 ATMs across the country. HSBC has a credit card base of over one million customers in India and is one of the leading credit card merchant acquirers in the Indian credit cards industry.
About IPAN Hill+Knowlton Strategies
IPAN Hill+Knowlton Strategies (www.hkstrategies.in) is the leader in both public relations and public affairs in India. The company is one of the leading and most respected public affairs and public relations firm in the country. It specializes in corporate communications, public affairs, marketing communications, crisis, finance, technology, media & entertainment, and digital communications. IPAN Hill+Knowlton Strategies has a network of offices in five major cities staffed by 150 skilled PR practitioners. It has wholly owned offices in Delhi, Mumbai, Chennai, Bengaluru and Kolkata and local affiliations that reach over 100 cities across India.
IPAN merged with Hill+Knowlton Strategies in 2009. Its parent company, Hill+Knowlton Strategies Inc., has 90 offices in 52 countries as well as an extensive associate network and is a member of WPP (NASDAQ: WPPGY) (www.wpp.com), one of the world’s largest communications services groups.
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