The carefully curated developer and consumer focused apps campaign for Microsoft India was also a finalist for the Platinum SABRE Award
July 29, 2013, Gurgaon – IPAN Hill+ Knowlton Strategies, a leading global communications consultancy was awarded the Gold SABRE award for excellence in Public Relations with a technology campaign for its ‘Microsoft Windows Apps Momentum’ campaign.
Microsoft Apps Momentum aimed at creating a mindshare for Windows apps among consumers and developers. The campaign successfully emphasized the unique experience delivered by Windows apps, and attracted 150,000 developers through various Windows Appfests across the country. Utilizing deep understanding of the sector, and insights into the developer community, IPAN H+K Strategies created a consistent and cohesive campaign combining social and print media editorial campaigns. The campaign was designed to establish Microsoft as the preferred platform for developers and consumers.
“The SABRE awards recognize exceptional talent and achievement in the communications industry globally, with a focus on creativity, integrity and impact. These are the very attributes we strive to achieve with every one of our clients. Microsoft is doing some really exciting work in India, and the team at IPAN H+K Strategies has thoroughly enjoyed devising the campaigns,” said Radhika Shapoorjee, President – South Asia, IPAN Hill+ Knowlton Strategies.
IPAN H+K Strategies also received two Certificates of Excellence for its work for Power2SME, recognizing the role it played in helping the SME Buyers Club grow from 5,000 to 12,000 SME members in less than a year. The Power2SME campaign was commended in both the Business-to-Business Marketing and the Industrial/Manufacturing categories.
Commenting on the Power2SME accolades, Shapoorjee said, “What adds sweetness to the victory are the two Certificates of Excellence for one of our SME clients, Power2SME. Both, Microsoft and Power2SME are companies we are proud to be associated with.”
The SABRE awards are bestowed annually and are presented for Superior Achievement in Branding and Reputation. Presented by The Holmes Group, the SABRE Awards is in its ninth year and is the world’s largest Public Relations awards competition, covering North America, EMEA and Asia Pacific.
IPAN Hill + Knowlton Strategies
IPAN Hill + Knowlton Strategies (www.hkstrategies.in) is the leader in both public relations and public affairs in India. The company is one of the leading and most respected public affairs and public relations firm in the country. It specializes in corporate communications, public affairs, marketing communications, crisis, finance, technology, media & entertainment, and digital communications. IPAN Hill+Knowlton Strategies have a network of offices in five major cities staffed by 150 skilled Public Relations practitioners. It has offices in Delhi, Mumbai, Chennai, Bengaluru and Kolkata and local affiliations that reach over 100 cities across India.
IPAN merged with Hill+Knowlton Strategies in 2009. Its parent company, Hill+Knowlton Strategies Inc., has 90 offices in 52 countries as well as an extensive associate network and is a member of WPP (NASDAQ: WPPGY) (www.wpp.com), one of the world’s largest communications services groups.