IPAN H+K Strategies Shines at Sabre Awards South Asia 2014
Wins one Diamond, one Gold and two Certificates of Excellence
July 29, 2014, Gurgaon – IPAN Hill+ Knowlton Strategies, a leading global communications consultancy bagged a prestigious Diamond for its End of Support Campaign for Microsoft XP in Reputation Management in the C-Suite category & added a Gold for the launch of the GVK Mumbai International Airport Terminal T2 in the Travel & Tourism Category, at the South Asia SABRE Awards. The IPAN H+K team also won two Certificates of Excellence for the Old Spice – Smell Mantastic campaign for Procter & Gamble India in the Fashion and Beauty category & another for Microsoft XP in the Technology category.
Commenting on the win, Radhika Shapoorjee, President- South Asia, IPAN Hill+Knowlton Strategies said, “With attention spans becoming shorter and the democratization of news, creativity is taking centre stage. One needs to tell a compelling story that engages, that tugs at emotions, or else it gets lost in the milieu. For Microsoft, the XP End of Support ran a huge risk of loss of reputation. However, we flipped it on its head and converted it into a big opportunity, enabling us to convert millions of potentially lost clients into stakeholders who bought back into Microsoft technology. The Diamond SABRE stands testimony to how we, as a company, are evolving with the times and still telling compelling stories and creating great 360 degree campaigns.”
The Diamond SABRE award winning Windows XP End of Support campaign was an awareness campaign that sought to help businesses, especially in the highly vulnerable banking sector, upgrade from Windows XP to newer Windows 7/8. The campaign has generated more than 1250 mentions & also reaped resounding success reaching over 7.1 million PC users.
IPAN Hill+Knowlton Strategies’ work on the launch of the GVK Mumbai International Airport Terminal 2 brought home the Gold SABRE award. Reaching over 5 million people, IPAN Hill+Knowlton was able to convey the “untold story of GVK” by positioning Terminal 2 as the best in its class airport terminal globally. It became a blueprint for a ‘New India’, and above all projected GVK as an emerging infrastructure major focused on Public Private Partnership (PPP) airports globally.
IPAN Hill+Knowlton Strategies was also recognized with a Certificate of Excellence for developing a 360 degree PR and social media campaign for P&G’s Old Spice Mantastic campaign across Indian metros. The campaign showcased the evolving Indian man by generating conversations centered on the theme of the ‘Mantastic Man’ vs the ‘Metrosexual Man’, thus succeeding in changing and influencing the target consumers and laying the base for the launch of the new range of Old Spice deodorants.
The SABRE awards are bestowed annually and are presented for Superior Achievement in Branding and Reputation. Presented by The Holmes Group, the SABRE Awards is in its tenth year and is the world’s largest Public Relations awards competition, covering North America, EMEA and Asia Pacific.
IPAN Hill + Knowlton Strategies
IPAN Hill + Knowlton Strategies (www.hkstrategies.in) is the leader in both public relations and public affairs in India. The company is one of the leading and most respected public affairs and public relations firm in the country. It specializes in corporate communications, public affairs, marketing communications, crisis, finance, technology, media & entertainment, and digital communications. IPAN Hill+Knowlton Strategies have a network of offices in five major cities staffed by 150 skilled Public Relations practitioners. It has offices in Delhi, Mumbai, Chennai, Bengaluru and Kolkata and local affiliations that reach over 100 cities across India.
IPAN merged with Hill+Knowlton Strategies in 2009. Its parent company, Hill+Knowlton Strategies Inc., has 90 offices in 52 countries as well as an extensive associate network and is a member of WPP (NASDAQ: WPPGY) (www.wpp.com), one of the world’s largest communications services groups.
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